Data Dive 2015

The fifth annual A2 Data Dive was held on Nov. 14, 2015. We were joined by 150+ enthusiastic volunteers!

2015 Non-profits

Ann Arbor Arts Alliance (A3)Arts Alliance “advocates for and supports the Creative Sector in Washtenaw County ‐ arts and cultural organizations and creative individuals and businesses ‐ to ensure that our region remains a great place to create, live, work, learn, play and visit.”

In support of their mission, A2 Data Dive volunteers aimed to help Arts Alliance understand the economic impact of the Creative Sector and to see if it has grown or declined in the past few years.

Ann Arbor Learning Community is a local charter school, serving roughly 250 students each year in grades K-8. As a charter school, the AALC needs to actively recruit students each year. They are interested in seeing which marketing campaigns have been effective in the past, and how they can most effectively target future marketing campaigns. To better understand their student population, AALC asked us to utilize demographic data, standardized test scores, and other data to create a student body profile. In addition, AALC was interested in identifying low performance indicators that could be used provide targeted support to those students.

This is the second time that AADL has participated in Ann Arbor Data Dive. “The existence of the Ann Arbor District Library assures public ownership of print collections, digital resources, and gathering spaces for the citizens of the library district.  [AADL is] committed to sustaining the value of public library services for the greater Ann Arbor community through the use of traditional and innovative technologies.

The AADL asked us volunteers to help them devise a more scientific strategy for making purchasing decisions in order to ensure all library patrons can have access to the resources they want. Volunteers looked at data on holds places (a total of 969,495) during the 2014 fiscal year.

Oakland Integrated Health Network (OIHN) is a Federally Qualified Health Center with a mission to “meet the health and wellness needs of vulnerable populations of Oakland County through the provision of comprehensive, integrated primary care”.
OIHN provided volunteers with data related to demographics and insurance coverage collected from their clinics.


Washtenaw Literacy provides free literacy support to adults through a network of trained tutors. Their vision is to eliminate illiteracy in Washtenaw County. Washtenaw Literacy asked volunteers to explore links between food insecurity as well as job insecurity/skills and literacy using the National Longitudinal Survey.


2015 Results

You can learn more about organization and results of the 2015 Data Dive in our 2015 Annual Report.

Arts AllianceThe chart below shows the number of creative firms in Michigan by county in 2012. The largest numbers are clustered around population centers in Southeastern Michigan and Grand Rapids (Kent County).


Ann Arbor District Library: Volunteers identified the percentage of patron holds by quartile and the percentage of total patrons in each quartile. The largest group, comprising 27% of patrons place between three and nine holds annually.

Ann Arbor Learning Community: The below chart shows the cost of internet marketing strategies per 1000 people. Volunteers concluded that referrals and internet searches were the most effective form of marketing. They recommended incentivising referrals, improving their digital presence, and discontinuing the AALC postcard campaign.

Oakland Integrated Health Network:Volunteers compared insurance coverage of patients by city (see chart below) and analyzed the demographics of the uninsured population in Michigan and among OIHN patients.


Volunteers also tackled marketing and accessibility challenges to help OIHN increase its outreach. They produced an informational flyer catering to low literacy and low health literacy populations and offered web design advice to improve design and usability. 

Washtenaw Literacy: Volunteers looked at educational attainment for Washtenaw County’s population in poverty.


In addition, volunteers examined correlations between income and pleasure reading as well as income and reading ACT scores among the national population.They determined that it is difficult to track literacy into adulthood and found that there are currently no longitudinal studies of literacy at the national level.